Osborne Talent Series Webinar – The Importance of Employer Branding & Current Trends

Osborne Talent Series Webinar

The Importance of Employer Branding & Current Trends. 

Complimentary Webinar

Date:                                   Wednesday 22nd February 2023
Time:                                   08.00am – 09.30am EST
Location:                           Zoom Webinar
Hosted By:                        

  • Marsha O’Sullivan, Director of Client Services, Osborne
  • David Walsh, Director of Commercial Development, Osborne


  • Joey Frosst, Business Development Director, Blu Ivy Group
  • Fanta Selman, Senior Director, Employer Brand & Culture, Blu Ivy Group

This webinar is COMPLIMENTARY, but registration is essential. Register HERE.

We are delighted to present the first of our 2023 Osborne Talent Series Webinars in association with Blu Ivy Group.

Employer Branding is the process of managing and influencing your reputation as an employer among job seekers, employees and key stakeholders. It has never been more important for organizations to have an employer brand strategy that will attract the best and brightest talent to your company. It’s a chance for you to shape your reputation as an employer, and positively influence how prospective hires see you – while boosting morale and pride among those who are already on your team.


Employer Branding and Current Trends

  • What is Employer Branding?
  • What is an Employee Value Proposition?
  • What do the best employer brands have in common?
  • Employer Brand Trends (what we have seen coming out of the pandemic)

Building the Business Case

  • The Talent Dilemma (stats on current state of the market?)
  • Why does Employer Branding Matter?
  • How does Employer Branding help to shape work culture?

Who should attend:

We recommend Business Owners, Managers, HR Professionals and those tasked with the responsibility for managing change within their organisation to attend this webinar­­.


Marsha O’Sullivan, Director of Client Services | Osborne

Marsha is Osborne’s Director of Client Services. She works closely with our clients, understanding any additional supports they may need, deepening our partnerships and championing our service delivery.  Marsha is a highly experienced and accomplished customer-focused professional with over 20 years’ experience working in the recruitment industry with clients such as Deloitte, Dell, Enterprise Rent A Car, and more.  Having worked in delivering innovative candidate attraction solutions for clients of all sizes throughout her career both locally and internationally, she builds strong relationships with key stakeholders. Marsha has a keen focus on customer feedback and continual improvement and ensures our SLAs are adhered to and that we are continually delivering tailored solutions and driving excellent client service delivery.

David Walsh, Director of Commercial Development, Osborne

David is a highly experienced international recruitment professional with a proven track record of solving skills shortages for companies in Ireland and internationally. From partnering with government bodies and multinationals to working with indigenous SME’s, David is an adaptable and innovative recruitment professional who has tailored bespoke solutions for all levels of assignment to solve their specialist recruitment needs. David has in excess of 22 years’ experience working within the recruitment industry and holds a BBS Hons in Marketing and French and a Diploma in Sales and International Selling.

Joey Frosst, Business Development Director | Blu Ivy Group

Joey is passionate about the way work gets done and cares deeply about understanding environments that empower people to thrive. Her background in human capital consulting enables her to better help organizations execute and answer strategic questions about the future of work. ​Joey uses her expertise and sharp facilitation skills to the advantage of clients, and is known for her compassion, integrity, and analytical thinking.

Fanta Selman, Senior Director, Brand & Culture | Blu Ivy Group 

Over the last two decades, Fanta’s had the pleasure of partnering with some of the world’s most recognized brands and helping them develop their recruitment marketing, employee engagement, DEI&A, and employer brand strategies. She is extremely passionate about customer experience and has spent her career weaving that into everything that she does. Employer branding allows her to help employers create workplaces that encourage thought leadership, diversity, strong work cultures, and, most importantly, happy people. Fanta is driven to help companies create spaces where people can bring their whole selves to work and offer unique and truly compelling reasons to join and stay.

About Blu Ivy Group 

Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. They help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands, and high-performance cultures.

To Register*

Don’t miss out, click on the link below to register for this COMPLIMENTARY webinar today.


* Upon registration, participant details will be issued to both Osborne and Blu Ivy Group.

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